Becoming a network marketer can be a great way to earn passive income or build a business while still holding down a paid job and gradually fire your boss.
Therefore, that network marketing is a good business model is not in doubt. It is also true that there are practically no restrictions in the entry requirements. Similarly, the start-up cost is very minimal. No doubt, you were also convinced of the enormous inherent and potential opportunities that network marketing offers. For most of us that was one of the prime reasons we got attracted and enrolled in the first place. And I dare say you did very well in your decision. I am also convinced you are properly motivated.
unfortunately, most of us came into this beautiful business model without the benefit of appropriate and adequate training.
But before you dive in, let me walk you through three compelling reasons why you must turn from being an amateur in to becoming a network marketing professional. This is the focus of this blog post.
This only natural and imperative if you must become successful like the rock-stars.
I know you must be wondering what it means to become a network marketing professional?
But first let’s determine who is a professional.
According to Wikipedia, a professional is a member of a profession or any person who earns their living from a specified professional activity. It also describes the standards of education and training that prepares members of the profession with the particular knowledge and skills necessary to perform their specific role within that profession.
Therefore from the foregoing, we can conclude that a professional has specialized knowledge and skills. Some examples of known professionals will make this point clear:
All these professionals are usually expected to undergo series of training and examinations in order to become certified as professionals.
I know there are no legal requirements for network marketers to become professionals, but it is only appropriate and reasonable that new distributors or up-lines in the industry be encouraged to become professionals. This is ultimately to their distinct advantage.
So we are right to say that becoming a professional therefore entails undergoing a rigourious training exercise with a view to acquiring some valuable knowledge and skills. This therefore brings us to our first requirement.
Contrary to what most of us were told when we enrolled or introduced into network marketing that the business is not selling, it is indeed selling. It is not selling how then do you move your products and services to your customers? I dare say that network marketing involves selling. And the reality is that selling is, among others, one of the skills you need to master.
Similarly, you also need to learn how to present your products and business opportunity. Essentially, you need to know what to say and how to say it to be able to attract and recruit your prospect. According to Big Al Schreiter, “the only difference between the people that have unlimited prospects in network marketing and those who don’t… is what they say. Knowing the exact words to say is one of the skills everyone needs to introduce your business into any conversation.” Conversely, saying the wrong words will send your prospects scurrying away.
Curiously, that’s what most of us did soon after enrollment. We were merely asked to write down the names of all our friends and family members. And in our naivity, we chased after them saying all the wrong things. That was basically because we lacked formal training on how to prospect using the right strategies.
On the other hand, network marketing professionals utilize effective strategies in inviting people into their network marketing business. No, they don’t just simply invite people or tell them to come to their business presentation. Rather, they know and use the proven techniques that will tremendously increase the number of their down-lines and distributors in just a little time. There is therefore little wonder we almost turned all our friends and family members into enemies. Obviously, there are better ways.
Let’s look at the second skill or knowledge network marketing professionals acquire.
Another relevant skill you must acquire as a network marking professional is the ability to teach. As soon as you become a network marketing professional after you have acquired relevant skills, you must begin to focus your energy in teaching these same set of skills to your team members and your target audience. It thus means that network marketing professionals are great teachers.
To be able to reach and retain the ears and hearts of your target audience, you need first to determine the persona of your target audience. You need to determine not only their pain-points but their challenges and aspirations. In addition, you need to understand the buyer’s journey and proactively answering their questions.
According to Jullian Hilard, Director of branding marketing at Electrolux, “It is a brand’s job to understand the emotional needs of their customers and provide solutions that enhances their lives- not just sell them products.”
These solutions are in the form of values which the network marketing professional provides through teaching. Teaching thus becomes one of the invaluable vehicles through which he attracts and connects the right prospects into his business.
Why, you may ask, do network marketing professionals resort to teaching or educating people? Listen to Michele Linn in www.contentmarketinginstitute.com: “Education helps people feel smart. If you teach people, you empower people. When you help them learn something, you help them feel like the smartest person in the room (or at the very least, competent as compared to their peers) and builds a relationship rather than pitches that help with one moment at a time.
This teaching skill also has a long term benefit on the network marketing professional. The result is that as he is teaching he develops an insatiable appetite and desire for continuous learning. He becomes a sponge, soaking up all forms of information, new ideas, thus expanding his horizon. He thus becomes both a great learner and teacher. He becomes unstoppable, awesome.
And finally but not the least the final skill.
In one of the great books I read some years ago, cannot remember the author, he says: “Sitting down and wishing makes no man great, the good Lord will send the fishes but you must dig the bait.”
Also, recently, I read a quote attributed to an American author, Seth Godin that says: “You don’t win an Olympic gold medal with a few weeks of intensive training. There is no such thing as an overnight opera sensation.” Every good company, every great brand and every great career has been built exactly the same way: bit by bit, step by step, little by little.
What that means is that in every human endeavour, every successful venture must be preceded by hard work. Not only that but by commitment coupled with consistency, gradually, step by step, doing the right things.
But before the network marketing professional commits himself to this business model he must have a clearly defined goal. No. This goal must not be vague but very clear. You must therefore focus on your end result, your goal.
This goal thus serves as a guide, a road map. Thus you are focused and committed. You are also proactive and consistent in all you do. You are willing to do all the things that will move your business towards the next level on a regular and consistent basis. This becomes a passion and you are consumed by it. Yes, he knows there is a difference between being busy and being productive. He is simply super productive.
Because the network marketing professional has visualized a clear picture of not just where he wants to be but also what he wants to be, he sees only the end result. Consequently, at all times he is taking consistent actions, convinced he would get there. Therefore, nothing can stand in his way.
Therefore to be able to realize this laudable objective, the network marketing professional takes vigorous action. He doesn’t entertain any form of excuse. He doesn’t procrastinate. He has no iota of doubt. He has a singleness of purpose and unflagging determination to succeed against all odds.
The network marketing professional attitude can thus be contrasted with that of the amateur who chickens out after a few unsuccessful efforts. This is what eventually sets the professional apart from the amateurs. The professional takes one step after another consistently. He doesn’t abandon his business and team members midstream. He is like an army general who never abandons his men at the battle field. Always leading by example, ready to fight to the end in order to ensure victory.
So there you have it. If you want to make it in your network marketing business, take these steps to become a professional:
1.You must learn and obtain all the relevant knowledge and skills
2.You must become a great learner and teacher and
3.You must be committed to your clearly defined goal, challenges notwithstanding.
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