No Adequate Orientation And Training.
The very first of the 4 deadly mistakes made by network marketing up-lines is not laying a solid foundation for their new distributors in the area of adequate orientation and training.
What do I mean? Good question.
You cannot build a great building on a weak foundation if you are going to have a strong superstructure.
Adequate orientation and training can be likened to the foundation of a building. A strong foundation is a prerequisite for a solid superstructure. This in turn determines the ability of the building to withstand thunderstorms. And in the case of network marketing down-lines, ability to face challenges in the course of the business.
That the failure rate in network marketing business is high is directly related to this deadly mistake made by network marketing up-lines. Why did I say sao? Good question.
Because according to www.quora.com/what percentage of start-up fail?, it says that Founders that learn are more successful than those who do not.
Now, pause for a moment. Who do you think should teach new distributors? Obviously, you know the answer- up-lines! Well, you know as much as I do that they fail woefully on this score, and a very deadly mistake made by network marketing up-lines.
Also, according to www.chrisducker.com/internet business failure, all businesses whether large or small, internet, or “brick and mortar” have two things in common:
* they are a business and must be operated like a business.
* business people must understand accepted business principles.
And the harsh truth is that most of us came into network marketing without any business background, myself included.
There are various areas the new distributor requires training.
Success happens because people learn about network marketing and how it works. As a new distributor, you must put in the required amount of efforts, investment of time, money and energy.
Another crucial aspect of training involves good communication skills. This means knowing what to say and how to say it. This is another deadly mistake made by network marketing up-lines.
This is responsible for the alarming failure rate in the business. Rather than offering the business opportunity to the right people, new distributors go on the rampage chasing after families and friends, without first determining if they were interested or not.
Even when friends and family members might be interested in the business, because new distributors lack basic communication skills they resort to saying the wrong things. Eventually, when they are rejected, they get frustrated and quit.
Can you begin to see how deadly these mistakes made by network marketing up-lines?
2. Leading With The Business Opportunity.
The next of the 4 deadly mistakes made by network marketing up-lines is a natural and logical consequence of the first one.
And it is only to be expected. Because down-lines lack proper orientation and training, they go about the business with all the wrong ideas.
What wrong ideas? you ask. Good question. And I will explain.
Because down-lines are so excited, they go about from the roof-top, shouting about the business opportunity.
They concentrate and focus their efforts talking about all the wonderful things the product does. For instance, if they are in the wellness industry, they talk about how the product has been awarded O.R.A.C. certificate and other exotic awards.
Another deadly mistake made by network marketing up-lines is that they spend enormous time talking about the founders of the business, their experiences in the business, and top income earners in the company.
These are deadly mistakes. Why? you ask.
Because, first and foremost, you have not built a personal relationship with the prospect. He has not come to know, like and trust you. The greatest mistake is to forget that this is a relationship business.
Mike Dillard compares network marketing business to dating. You don’t propose to a lady on the first date. It wouldn’t work. You have to build a relationship first; it is a process or journey.
The truth is ultimately, no one cares about those unnecessary facts. At the end of your ramblings, the prospect will merely stare at you and his response would be
‘and so what?, why should I care?’
Rather than focusing on the product or services and the company’s founders and top income earners, it would be more reasonable if you tried to find out the experiences and the interests of the prospects!
3. Recruiting Mindset.
This is another aspect of the four deadly mistakes made by network marketing up-lines. Most up-lines have the recruiting mindset as against sponsoring mindset. What does that mean? you ask.
The recruiter up-line is basically interested in signing up as many people as he can as quickly as possible to bring them into the business and hoping that a few serious ones would eventually follow his lead.
This is more like a game of chance!
Unfortunately, this is where up-lines make the greatest mistake. This mindset is that of the sales person. His major interest is recruitment of prospects.
Contrast this mindset with that of the up-line who is interested in sponsoring down-lines and you will begin to appreciate why the high failure rate in network marketing business.
Sponsoring, according to Chuck Holmes, is the act of looking for quality people. People with a burning desire to change their life for the better, who are coachable and committed to building a successful network marketing business.
The up-line who sponsors, therefore, is a teacher. His primary focus is to teach his prospects in order to succeed. And this requires investment of time.
The up-line with the recruiter mindset is not interested in investing time and resources in teaching his prospects. Is it any wonder that the failure rate is high in network marketing business?
4.Everyone Is Saying The Same Thing.
Everyone in network marketing business is saying basically the same thing. Take for, instance, spending more time at home, everyone is saying the same thing over and over again. Same goes for “fire your boss.”
To attract prospects, it would be best if you listen to him, pay attention and talk about their experiences and benefits that people care about. Listening is part of rapport building.
Instead of saying “you can make more money” it would be most appealing to prospects if you say “with this business you can make extra money so that you can feel more secure about your retirement.
And the messages used in prospecting are all too generic. All the messages are used for everyone without differentiation. Whether young, old, retired, working, stay at home mothers, etc.
You must know that each of these prospects have different and distinct needs and wants. There is therefore the need to customize your message for each of your prospects.
So there you have it, four of the deadly mistakes made by up-lines.
* No proper orientation and training.
* Leading with the business opportunity.
* Recruiting mindset
* Everyone is saying the same thing.
Why are we saying all these? To serve as feedback to all in the network marketing industry with a view to making adjustments and corrections. Also to ensure we don’t continue to make the same mistakes.
I do hope you got value from this blog post. If you did, please feel free to share it with your team, friends and your network of social media. Want further information or questions, go to my Facebook Fanpage, or call my cell phone:+234-7012328236/8030946171.
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