This post is focused on how to become effective network marketing leader. Therefore if you have been struggling in your MLM business, it maybe because you lacked leadership qualities. The truth is only effective leaders make it real big in network marketing. Are you surprised?
“Only leaders make it big in network marketing industry.” That was the shocking revelation I received from one of my mentors, Adewale Adebusoye.
It is a simple truth, yet very profound.
That revelation got me thinking and as a result I went in search for the meaning and the qualities that entitles an individual to become a leader in network marketing industry.
Now you have heard. Do you then desire to become a network marketing leader? You certainly have come to the right place at the right time.
So are you ready? Then, let’s begin from the beginning.
WHO IS A LEADER?
I am sure you will like to know who a leader is. According to an article on mind tools, “leadership or a leader means different things to different people around the world and in different situations. For example, you have community leadership, religious leadership, political leadership, etc.”
But let us bring this leadership question to our industry, network marketing. No doubt, you will agree with me that many gurus would have had a lot to say about leadership.
However, there is one definition that I found not only interesting but very illuminating. Listen to Ray Higdon in 21 steps to becoming an MLM leader:
In my opinion, here is a definition of an MLM leader. They are someone who creates leaders, not followers. They are someone who strives to get their teammates up on the stage. They are someone willing to give credit to others if it helps them in accomplishing their goals of getting teammates transformed into leaders.
Three things are significant in this definition:
* leaders create leaders, not followers
* leaders strive to get their teammate up on the stage
* leaders give credit to those who offer them assistance in their efforts to get their teammates transformed into leaders.
Yes… I know you must be itching to know those qualities that transforms an ordinary individual like you and I into an effective leader.
QUALITIES OF EFFECTIVE LEADERS
1.THIRST FOR KNOWLEDGE.
This is an outstanding quality of an effective MLM leader. An effective MLM leader must have an unquenchable desire for the acquisition of knowledge.
Therefore, you must schedule time to learn everyday. This is what top leaders in the industry do. You must increase your knowledge base. You must become a “sponge.”
Therefore, you must know what you ought to know. You must also have the ability to answer prospects questions. There is no gainsaying that this ability makes you an expert and a go to person for solution.
This also enables you to posture yourself as the person who makes decisions, rather than hoping that prospects will join you in your business. It gives you the confidence to determine if prospect is qualified to join you first.
2. PERSONAL DEVELOPMENT.
The second quality that makes you an effective MLM leader is directly related to the first.
You must be ready to work on yourself. How do you achieve that? Good question.
You must be around people who are where you want to be. I know what your next question will be. How do you achieve that?
You should be ready and willing to attend relevant workshops, events and webinars.
You should seek and be with those who have success records. According to Ray Higdon, connect with those who have MLM leadership qualities you desire. Accordingly, learn from them.
3.BECOME GENEROUS WITH YOUR SERVICE.
One lesson I learned in the course of my entrepreneurial journey is L.I.S.T. What this means is: learn, implement, share, and teach. So this is where you begin to offer your services to everyone who needs it.
4.MENTORING YOUR RECRUITS.
This is another area that distinguishes leaders from amateurs. Effective MLM leader take the time to mentor or train his recruits effectively. I am sure you know why?
Because if your recruits are successful you stand to make more money. The effective MLM leaders also understands that he is building a team. And the good news is when your team members become competent enough they will go on their own.
All of these require time and commitment.
You can accomplish all these by teaching and coaching or mentoring for free. Money should not be the main focus, but rather the objective is to improve individual and team performance.
And as we observed from Ray Higdon’s definition of an effective MLM leader, leadership includes looking for leadership potential in others. And by developing leadership skills within your team, you create an environment where you can create success in the long run.
5. A LEADER IS ORGANIZED.
Another essential quality of an effective network marketing leader is being organized and having self discipline.
As a result, you must have a daily method or routine which must be followed consistently.
You must also replace unproductive habits with productive habits.
You must value your time and that of your downlines
You must set definite goal of having a definite number of distributors monthly.
You must have efficient procedures, better systems, better marketing system.
Your watchword must be discipline. This is because no discipline no success. Discipline can be said to be the mother of success. And all effective MLM leaders are self-disciplined.
6.YOU MUST BE INDEPENDENT.
This is another aspect of qualities that will make you to become an effective MLM leader.
This does not mean being a lone-ranger. Rather, what it means is that you must be 100% responsible for your business success and 100% functional. It simply means that you are in total control. Why?
Because you don’t depend on people to determine the success of your business. This is because you believe in yourself; that you have all it takes to become successful. Accordingly, you must be creative and be self-reliant.
7.HAVE A RELAXED MENTAL ATTITUDE.
The network marketer aspiring for effective leadership position must have a relaxed and calm mental attitude. It is often said that ‘your attitude determines your altitude.’ This is very true, especially in this industry where there is so much apathy.
If you have this mental disposition, you will do your business with more ease. And what is more, you have a sense of self control and mastery of both your business and whatever situation you find yourself. The result is that you gain respect from your teammates and become influential in the industry.
8. REMAIN TRUE TO YOURSELF.
If you want to become an effective MLM leader one other crucial quality you must develop is the ability to remain true to yourself. If you do, you must not compromise your personal integrity whatever happens.
You will also need to work and develop your leadership skills. This doesn’t mean changing yourself.
9.HAVE A STRONG WILL.
This makes you develop any skill that will assist you to get to where you want to be. The truth is if you’re willing to succeed you will succeed.
10. CREATE A SIMPLE TRAINING PAGE.
To become effective MLM leader, you need to create a simple step by step training page for your team to get started when they join your MLM business.
This simple process saves you and your downlines precious time. They can get started immediately knowing the basics before rushing off into recruiting their teammates. Most top leaders have this simple system in place
In network marketing, the leader understands the vision of MLM and thus inspires his team or organization to share in the vision and accomplish the vision.
The leader also understands the Expectancy Theory which states:
* The expectation that hard work leads to good results
* The expectation that good results leads to attractive rewards or
My final thought: What this means in effect is that success in MLM is dependent primarily on developing these critical qualities of leadership.
And if your actions inspire others to dream more, learn more, do more and eventually become more… Obviously then, you’re a leader and on your way to making it real big in network marketing business.
So, there you have it. I hope you got value from this post. If you do, please share with your team and on social media. Remember, love is sharing.
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