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So you desire to recruit skeptical prospects to join your network marketing business?  Then, you are in the right place.



  1. Posture.  This is where you begin.  You will need to work on your posture.  Well posture has been around.  But what really is posture?   Listen to Ray Higdon’s definition.

The belief in what you have regardless of external acceptance or approval.  This means that you believe in what you have regardless of what people around you are saying or thinking or telling you it’s about.


That should be the number one mode of operation, your mental attitude.  You completely believe in what you are doing regardless of  what external people tell you and regardless of what their opinion is.







2. Talk to more People. Instead of fighting against many years of programming that told you to stick to your guns and and avoid anything that falls outside of that, instead talk to more people.


Experience has shown that lots of  people that were skeptical or cynical about network marketing that saw great network marketers doing what they love doing.  These people had a lot of people that were, “Ah, you’re doing one of these things.  Oh my goodness, how long are you going to be on that one?”



What would you do if you were to hear those kind of comments?


Well, it would be worth your while to focus and look for who is open.


Don’t ever bother to struggle or work hard to get someone to believe in network marketing





Instead just say, “Hey, this is what I am doing if you are open to it great.  If not, no big deal.



Then, go ahead and do it over and over and over and create results.


And then a lot of times you will see these same skeptical people would say, “Hey, you mentioned something to me  a long time ago, and I just you won a car” or “I saw that you took a cruise,” etc.  How are you doing that?


Your response should be simply, “Well remember that thing I told you about, you weren’t sure about which is totally fine?  Well yeah, I have just been doing that.  It’s been building me an extra income stream, so it’s pretty cool.



So now you know how to recruit skeptical prospects to join your network marketing business by your posture and talking to more people who are open.  Go on getting results to spur the skeptics to take a look at your business.



Did you get value from this blog post?  If you did, please comment, like and share.  There’s great love in sharing.

























So you want to prospect someone that already love what they do? Not a bad idea. But the truth is it requires understanding the nature of prospects.

Prospects are usually categorized into two major groups.

1. Those who love what they do. They would never entertain anything different.

2. Those who hate or don’t like what they do. They usually love a way out.

Those that don’t like what they do are more likely to offer less resistance during your prospecting exercise.

On the other hand, those that love what they do can be great people to have in your business. Why? you ask.

Because those people will fall in love with the product and remain loyal customers even if they never do anything with the business.

So if you encounter these categories of prospects, this is certainly okay. Why?

Well… because a customer is a valuable asset to your business.

Also, a happy customer will certainly be more open to refer someone to you or share the products with other people.

Therefore, the most effective way to prospect those that already love what they do is to approach them with the product and downplay the business opportunity. I know you must ask why adopt this approach?

This is because if you approach them with your business you’ll come across as being strange. So how to approach them?

Approach those that already love what they do by first complimenting them on what they do in their profession.

Why? It was good you asked! Because people are more likely to be open to what you have to say when you give them sincere compliments.

Similarly, if you approach people that already love what they do with a condescending attitude on their products or business, they will never be open to what you have to offer.

You must realize that we need other professionals like doctors, lawyers, nurses, engineers, etc. And it is instructive that not everyone should or can be part of your business, but those that already love what they do can be loyal customers.

Therefore, if you have a story you can share with someone whom they can relate to, then use that as a way to generate interest.

This is because on their part, stories are powerful way for people to be able to relate to how a product or service can help them without feeling sold.

So the key to prospecting someone that already love what they do is don’t ever downplay or discredit their business or products. It doesn’t matter what you think or feel about it.

Always compliment people for what they do, their dedication. This will in turn make them be open to looking at your business and how it can fit their needs.

As Zig Ziglar used to say, “you don’t have to be great to start, but you have to start to be great.”

Therefore, take action to change the rest of your life.

Did you get value from this blog post? If you did, please comment, like and share. There’s great love in sharing.

Do you know that money is with the people? Yes you heard right. Research has proven that money is with the PEOPLE. Shocked?

Then think about this. Look at Mark Zukerbeg of Facebook fame. Now ask yourself, what is making money for him? You guessed right, PEOPLE.

Have you thought about the almighty Google? What do you also think is making money for Google?…PEOPLE

Have you also given thought to what is making money for the banks?

What is making money money for MTN?

What about Coco-cola, Pepsi and a host of other brands you know too well and patronize everyday? What is making money for them?

What is the force behind the expansion of these brands into different countries? You guessed right! Obviously it is the desire to reach and capture the attention and patronage of more PEOPLE and to make more money from the people.

From the foregoing, it is crystal clear that MONEY is certainly with the PEOPLE. We can conveniently say that PEOPLE are the custodians of wealth.

Do you see why network marketing is the business of people and by the people? Little wonder Robert Kiyosaki calls network marketing the business of 21st century.

That is why network marketing is all about sharing vital information on how and what you do to help PEOPLE. Why? you ask. Because the people have the money!

Network marketing is also called relationship marketing. Therefore, if you wish to make it BIG in network marketing be good to PEOPLE today because they are the ones with your money.

This month I am taking 5 STUDENTS to MENTOR and help build a full time income. If you want to be one of the 5, then say “YES” below and I will reach you ASAP.

MY MISSION: To build a farm of servant leaders that will plant the seed for others.

Did you get value from this post? If you did, then comment, like and share. There’s great love in sharing.

Do you know that social media is a very versatile tool not only for marketing but also a marketing tool for:

* customer service

* brand building

* Recruiting, e.t.c.

Consequently many businesses both large and small are beginning to realize why they should be on social media such as Facebook, Twitter, Youtube, e.t.c.

But in order to maximize your presence on social media, you need to crack the code.

In this blog post, I want to share with you 6 strategies I learnt from an awesome webinar I attended with Eric Worre on how to crack the code on social media.

If you are ready, let’s begin.


What is your passion(s)? Is it sports, entrepreneurship, parenting? Whatever it is create contents about your passion. Why? you ask. The objective is to attract like minded individuals.

You can also interview someone about your passion.

You can go to social groups related to your passion and post contents about your passion.

Don’t ever talk about your product or services. Why? Because nobody is interested about your product or services.

In all, your objective is to educate and inspire people.


You want to connect with people basically because you want to establish a relationship, to become friends.

You want to build rapport, build trust with people.Then educate your friends about your passion.

Thereafter, when your friends have come to know, like and trust you they might want to ask you what you do for a living. This is when you will talk about your business.


In all your interaction on social media, be authentic. Be yourself, be your best self. Don’t ever try to copy other people. Remember that you’re perfect the way you are.

Don’t ever talk about:

* Politics

* Sex and sexuality

* Religion

If the benefit of any issue doesn’t outweigh the risks, don’t ever talk about it on your wall or that of your friends.


Managing your time on social media is a real big deal. This is because you can get lost, become distracted.

Therefore, each time you are on social media determine:

* Where you want to spend your time
* How much time you want to spend.

Also, set a goal everyday of the number of people you want to attract.

See how to turn friends to prospects, prospects to customers and finally customers to distributors.

Always be focused. Be honest with yourself. Are you spending time or investing time?

Keep your eyes focused on your social platform.


Whatever you do on social media, don’t ever spam either on your wall or those of your friends.

Don’t brag about your achievements.

Rather, it is best you create curiosity posts:


1. I am blessed working from home

2. I love helping people become entrepreneurs.


Do everything but do not be boring.

* Do something crazy

* Be happy

* Be optimistic.

Be interesting; find something interesting to talk about.

Follow predictable plan of action:

* To learn

* To do.


You can decode the social media and maximize it for your network marketing business.

This month I am taking on 5 STUDENTS to MENTOR and help build a full time income. If you want to be one of the 5, then say “YES” below and I’ll reach you ASAP.

My MISSION: To build a farm of servant leaders that will plant the seed for others.

Did you get value from this post? If you did, please comment, like and share. There’s great love in sharing.

Do you desperately wish to recruit top quality prospects into your network marketing business?

I am absolutely sure you are aware that prospecting is the life blood of network marketing. But do you know that recruiting quality prospects holds the key to your ultimate success?

Yes, your network marketing success is dependent on recruiting the right people. If you don’t, you might end up wasting your valuable time and resources.

So, do you want to become successful? I know you do! Therefore, you have only one option. Yes, you guessed right! By attracting the right set of people into your network marketing business. Why?

Well.. because that’s what successful leaders, the go-getters do. And those who will take responsibility for their business, and not whine about how their upline is not supporting them.

Unfortunately, the reality is that most people struggle attracting all the wrong prospects into their network marketing business. These are the ones that:

* complain about everything
* expect you to place people under them
* end up sucking your energy, making you regret ever joining network marketing business.


How then do you attract quality prospect into your network marketing business? Good question.

Very simple. Become a quality person
Develop quality skills
Master leadership skills
Master good communication skills
Become a person of value

Your content says a lot about you. Does your content offer value and solutions to people? The truth is people everywhere are looking for solutions. They want help. Can you be a beacon to them and show up as one through the value you offer in the market place?

Your quality content should be useful education and information that will attract visitors and entice people to link to your site.

On the other hand, if you offer content like:

Our system does everything
No recruiting
No referral, etc.
You will certainly attract crappy and prospects who are looking for nothing but “shinny objects”, not business builders.

Want to recruit quality prospect into your network marketing business? Then go implement these little tips and see your business explode.

Did you get value from this blog post? If you did please comment, like and share. There’s great love in sharing.

This post is focused on how to become effective network marketing leader. Therefore if you have been struggling in your MLM business, it maybe because you lacked leadership qualities. The truth is only effective leaders make it real big in network marketing. Are you surprised?

“Only leaders make it big in network marketing industry.” That was the shocking revelation I received from one of my mentors, Adewale Adebusoye.

It is a simple truth, yet very profound.

That revelation got me thinking and as a result I went in search for the meaning and the qualities that entitles an individual to become a leader in network marketing industry.

Now you have heard. Do you then desire to become a network marketing leader? You certainly have come to the right place at the right time.

So are you ready? Then, let’s begin from the beginning.


I am sure you will like to know who a leader is. According to an article on mind tools, “leadership or a leader means different things to different people around the world and in different situations. For example, you have community leadership, religious leadership, political leadership, etc.”

But let us bring this leadership question to our industry, network marketing. No doubt, you will agree with me that many gurus would have had a lot to say about leadership.

However, there is one definition that I found not only interesting but very illuminating. Listen to Ray Higdon in 21 steps to becoming an MLM leader:

In my opinion, here is a definition of an MLM leader. They are someone who creates leaders, not followers. They are someone who strives to get their teammates up on the stage. They are someone willing to give credit to others if it helps them in accomplishing their goals of getting teammates transformed into leaders.

Three things are significant in this definition:

* leaders create leaders, not followers

* leaders strive to get their teammate up on the stage

* leaders give credit to those who offer them assistance in their efforts to get their teammates transformed into leaders.

Yes… I know you must be itching to know those qualities that transforms an ordinary individual like you and I into an effective leader.



This is an outstanding quality of an effective MLM leader. An effective MLM leader must have an unquenchable desire for the acquisition of knowledge.

Therefore, you must schedule time to learn everyday. This is what top leaders in the industry do. You must increase your knowledge base. You must become a “sponge.”

Therefore, you must know what you ought to know. You must also have the ability to answer prospects questions. There is no gainsaying that this ability makes you an expert and a go to person for solution.

This also enables you to posture yourself as the person who makes decisions, rather than hoping that prospects will join you in your business. It gives you the confidence to determine if prospect is qualified to join you first.


The second quality that makes you an effective MLM leader is directly related to the first.

You must be ready to work on yourself. How do you achieve that? Good question.

You must be around people who are where you want to be. I know what your next question will be. How do you achieve that?

You should be ready and willing to attend relevant workshops, events and webinars.

You should seek and be with those who have success records. According to Ray Higdon, connect with those who have MLM leadership qualities you desire. Accordingly, learn from them.


One lesson I learned in the course of my entrepreneurial journey is L.I.S.T. What this means is: learn, implement, share, and teach. So this is where you begin to offer your services to everyone who needs it.


This is another area that distinguishes leaders from amateurs. Effective MLM leader take the time to mentor or train his recruits effectively. I am sure you know why?

Because if your recruits are successful you stand to make more money. The effective MLM leaders also understands that he is building a team. And the good news is when your team members become competent enough they will go on their own.

All of these require time and commitment.

You can accomplish all these by teaching and coaching or mentoring for free. Money should not be the main focus, but rather the objective is to improve individual and team performance.

And as we observed from Ray Higdon’s definition of an effective MLM leader, leadership includes looking for leadership potential in others. And by developing leadership skills within your team, you create an environment where you can create success in the long run.


Another essential quality of an effective network marketing leader is being organized and having self discipline.

As a result, you must have a daily method or routine which must be followed consistently.

You must also replace unproductive habits with productive habits.

You must value your time and that of your downlines

You must set definite goal of having a definite number of distributors monthly.

You must have efficient procedures, better systems, better marketing system.

Your watchword must be discipline. This is because no discipline no success. Discipline can be said to be the mother of success. And all effective MLM leaders are self-disciplined.


This is another aspect of qualities that will make you to become an effective MLM leader.

This does not mean being a lone-ranger. Rather, what it means is that you must be 100% responsible for your business success and 100% functional. It simply means that you are in total control. Why?

Because you don’t depend on people to determine the success of your business. This is because you believe in yourself; that you have all it takes to become successful. Accordingly, you must be creative and be self-reliant.


The network marketer aspiring for effective leadership position must have a relaxed and calm mental attitude. It is often said that ‘your attitude determines your altitude.’ This is very true, especially in this industry where there is so much apathy.

If you have this mental disposition, you will do your business with more ease. And what is more, you have a sense of self control and mastery of both your business and whatever situation you find yourself. The result is that you gain respect from your teammates and become influential in the industry.


If you want to become an effective MLM leader one other crucial quality you must develop is the ability to remain true to yourself. If you do, you must not compromise your personal integrity whatever happens.

You will also need to work and develop your leadership skills. This doesn’t mean changing yourself.


This makes you develop any skill that will assist you to get to where you want to be. The truth is if you’re willing to succeed you will succeed.


To become effective MLM leader, you need to create a simple step by step training page for your team to get started when they join your MLM business.

This simple process saves you and your downlines precious time. They can get started immediately knowing the basics before rushing off into recruiting their teammates. Most top leaders have this simple system in place

In network marketing, the leader understands the vision of MLM and thus inspires his team or organization to share in the vision and accomplish the vision.

The leader also understands the Expectancy Theory which states:

* The expectation that hard work leads to good results

* The expectation that good results leads to attractive rewards or

My final thought: What this means in effect is that success in MLM is dependent primarily on developing these critical qualities of leadership.

And if your actions inspire others to dream more, learn more, do more and eventually become more… Obviously then, you’re a leader and on your way to making it real big in network marketing business.

So, there you have it. I hope you got value from this post. If you do, please share with your team and on social media. Remember, love is sharing.

Can network marketing business be done part time? This is a question most persons who are currently struggling with a 8-5 job are always asking and thus itching for answers.

This question arises because of your busy schedule, the commute time to and from your regular day job and the attendant stress.

I offer you a resounding yes. Why? you ask. Let me explain.

Let me tell you straight away that network marketing, like every other human endeavour, requires hard work and great commitment.

Now, imagine what it would mean if you were to combine your regular day job with network marketing as a side business! The truth is it must be really hectic and strenuous.

However, having said that, I hasten to say that it can be done. Are you surprised?

Doing network marketing business part time requires strict time management. This is the first thing you must realize. Therefore, if you must become successful as a part time network marketer, you must learn adequate time management principles.

What this means is it requires extreme effort and self-motivation coupled with self-discipline. I hope you are beginning to get the idea?

You must, therefore, devote definite time to work your business. You must develop a routine and stick to it. No short cut to success.

If you intend to have a blog, which I strongly recommend, you must devote time to generate content. This also include the creation of videos and audios.

You should begin to address the issue of what time you think should be the most appropriate for you to work.

(a) morning before going to your regular job?

(b) evening after office hours?

(c) break time?

These are some of the options available to you. It is entirely up to you. However, whatever option you choose, you must have the self-discipline to stick with it, if you desire so much to make a success of your part time business.

From personal experience, I observed that there are various distractions that rear their ugly heads in various forms. Some of them are:

(a) emails

(b) social media

(c) websites and blogs

(d) books

You will therefore need a ton of dedication and self-discipline to succeed. Just as you devote time to productive activities, you also need to devote time to check your emails, posting on social media, catching up with the trend in the business by visiting and reading other websites and blogs.

And of course, you must continuously update yourself by reading books in your niche, in marketing, business, email marketing, internet marketing and copy-writing and other relevant books.

But you must remember that these activities can constitute great distractions if you are not diligent, committed and exercise self-discipline.

Another important factor is you will need to be well trained and efficient in the running of the business.

These are necessary ingredients for success. Additionally, you must stay focused.

So if you have been itching to start a part time business while holding down your regular job, I dare say that network marketing offers you one of the best platform. Why?

Because to begin with, starting part time affords you the benefit of
mobilizing needed fund to invest in the business. This might be impossible or difficult if you were unemployed.

Secondly, starting part time reduces the risk of losing your investment. Imagine what it would mean if you were to plunge into a business without any experience. Experience has shown that most start ups fail because those who start the business lack experience.

So starting part time is a wise decision. Why? Because it serves as a learning period, where you make mistakes, correct yourself and build your business gradually.

Another advantage of starting part time is when you begin to make money, it automatically serves as an advertisement. This is because there is so much skepticism in this business.

According to one of my mentors, Casmire Okafor, it serves as the greatest advertisement tool for you and enables people to know that working part time does indeed work. How?

This is so when your lifestyle changes as a result of the success of your network marketing business. Because money accruing to you enables you to acquire material possessions that your regular job would never have made possible.

Now, do we have evidence of people who have successfully transitioned from part time to full time? The answer is yes. Listen to what one of my mentors has to say:

“When I used to work as an IT manager, I would wonder can I really start a side business around this busy lifestyle of mine?”

And why was he doubting if he could? Because, according to him, back then he used to do 4 hours daily inside Lagos traffic. Was he able to transition from 8-5 job? You bet he did!

The result? I am happy to inform you that today Adewale Adebusoye is rocking it real good in the network marketing business. Why was he able to do so? Listen to him again:

“Truth is that it’s possible to start a business around your hectic job or lifestyle. What matters is how badly you want to be free.”

And that’s the beauty of the industry. You can keep your regular job and build your home business until you’re ready to fire your boss. But you must determine why you want to start the business in the first place. This serves as the great motivating factor, keeping your zeal burning.

I know you must be itching to ask the next big question. What about you? Happily, that is exactly what I am doing. I am keeping my day job while working my home-based network marketing business part time.

My ultimate desire is to achieve time freedom. I am very confident that financial freedom will be an added advantage. So before I call it quits with my regular job, I want to ensure that my current earnings in my part time job would have exceeded my regular job earnings. And that’s what I will also recommend for you.

So, there you have it. Yes, you can start a network marketing business part time while working your regular day job. It is very possible. Many are doing it and succeeding. Many are on the entrepreneurial journey and are convinced of success. Yes, you too can do it.

I dare you to get up from your comfort zone, wake up and ask that fear to get behind you.

If you have the entrepreneurial mindset and want to start a side business, then get in touch with me. I am looking for 5 persons to personally work with. You could be on your way to an exciting explorations of a life time.

If you got value from this post, please like, comment and share with your team and on social media.

Jane started a personal blog 5 years ago. When she began, it was more or less a hobby, trying to showcase her hobby to the world.

When she began, friends and family members, including her spouse, did not give a chance nor any form of encouragement. To them, she was merely wasting her time. The result? Today, her blogging has turned into a full time business, taking her across many lands.

Are you still in doubt as to why you should have your own personal blog?

Then read on. First off, starting your personal blog is easy, not as difficult as some do think.

1. Build Your Brand.
With a blog, you have the wonderful opportunity of promoting yourself. It is similar to having a personal channel like CNN and BBC where you broadcast any and all forms of information that catches your fancy without restrictions as long as it is within the ambit of the law.

It offers you the opportunity of becoming an expert in your chosen niche. More importantly, you are able to offer your

setting up your blog

Benefits of setting up your own blog
a man setting up his blog
A man setting up his blog

expertise to your audience. This also opens vast opportunities for you.

You can now be identified online like the big fish on the internet space. This gives you instant recognition. It is a wonderful experience.

2. Multiple Streams of Income.
Having your personal blog gives you the opportunity of establishing and pursuing your goal of having multiple streams of income. The opportunity is limitless but let me list a few of them.

{a} advertisement

{b} coaching

{c} services

{d} affiliate product/marketing

{e} ebooks

{f} your personal products

{g} your mlm company.

3. Build an Asset.

Having your personal blog is like building a house. Just as your house can generate passive income for you, similarly, your blog is an asset, capable of generating passive income for you.

4. Make You a Better Person.

One of the greatest benefit of having your personal blog is that blogging will make you a better person. If you love writing, it will make you a better writer and if you do not like writing, you will fall in love with writing.
You will also improve your writing skills. You will go on to develop yourself in many other areas of life.

5. You Will Be Helping People.

Blogging offers you the opportunity to have your personal voice. Through this, you will begin to spread information and your knowledge. Whatever you teach will definitely resonate with your audience and thus be able to help them to solve their problem. For instance, I write and teach passive income using network marketing as my vehicle. No doubt, there are certainly many people looking for ways and means of making extra income while keeping their day jobs.

The reality is more people want more money. As a result, they want to start their own business. Writing about how to start your personal business through network marketing resonates with many of my audiences and this has helped them start their own business. Nothing can be more satisfying than helping people begin their own personal business with little investment.

6. You Make Money with Blogging.

As visitors begin to visit your blog Google will begin to send you more traffic so also advertisement will be sent to your blog. This means more money for you as you begin to get a slice of the money paid to Google by advertisers. This begins the process of monetisation of your blog.

I recall the first time I heard that word “monetization” from my blogger friend from Australia, Yaro. That was when I realized the vast potential the blogging business has.

However, make no mistake, don’t be deceived, making money through blogging takes time, perseverance and real hard work. It is obviously a long term investment.

The goodnews, however, is that once you gain traction, your income will increase. It begins with a tricle, grows into a small river and gradually into an ocean.

Can you begin to get the picture?


Guess what? Some persons have been known to flip their blogs thousands of dollars; like my friend, Yaro. Infact, many bloggers are basically into blog flipping.

7. Use Your Blog to Stay in Touch.

Your blog offers you the unique opportunity of staying in touch friends, colleagues and family members. They can easily read about your activities, ideas and success.

I recall in 2015 when I got a call from one of my old friends at the university when he read my blog. He wanted to confirm and make sure that it my blog he was reading. I was thrilled, as he appreciated my writing and I was greatly encouraged.

8. Makes You Learn New Things.

Since blogging is all about sharing and teaching what you know, you must first learn in order to teach. With a blog, you are compelled to learn new things, particularly about your chosen niche and even more. This is also what establishes you as an expert.

Personally, I have learnt so much. For example, I have learnt to be:

1. Focused

2. Perseverance

3. Disciplined

4. Self-development.

9. Work Smart.

With a blog, you work smart. Initially, you must invest time, money and other resources to build a community of followers. Thereafter, your blog will begin to work for you 24/7. This is particularly true when you eventually automate your process.

For example, a blog can take time and energy to write but once written can continue provide value to your audience for years.

10. Blogging is a Business.

Blogging is of itself a business. Just imagine Jane mentioned at the outset who began blogging as a hobby, but gradually has grown the blog into a full time business.

If she did it and I am doing it, you too can do it.

11. Generate Lead 24/7.

When you begin to blog and grow your audience and traffic, Google will visit and crawl your pages. You will be listed on Google search engine and others such as Yahoo and Bing. It can be likened to opening a shop everyday of the week, non-stop. It is amazing.

That simply means that you will be exposed in the internet space. This will bring people to visit your blog 24/7. What this means in effect is that these people in turn will become your friends and possibly future partners. And you have every opportunity to promote your business to them. The possibilities are endless and amazing.

So that’s it. You now have 11 amazing benefits why you need a personal blog. So what are you waiting for?

Go get yourself a blog. Need assistance? Give me a call, I am here to help you.

A blogger on her laptop working from home

Start your own blog

Start your own blog



A blog is basically a journal or diary that is on the internet. My findings reveals that blogs were basically places for people to write their day-to-day activities. This little everyday affair later blossomed and they gained a following and the blog industry was born.



Blogging, therefore, means the act of writing a blog. Blogging offers bloggers a platform to share their knowledge with the world. Do you have a passion?

Why? You ask….

Because when you write about what you love, it makes the process of beginning a successful blog so easy and delightful.

So how do you begin or start a blog? Good question. Continue reading as I share with you how easy it is to begin your own blog.


    What is a niche? A niche or niche marketing simply means concentrating all your marketing efforts on a small specific and well defined segment of the population.


    No, niches do not exist. It is the duty of you the entrepreneur to create the niche by first identifying the needs, wants and requirements that are being addressed poorly or not all by other firms, and thus developing and delivering goods or services to satisfy them. It does not have to be new; it could b e an old idea. All you need is take it and do it better.


    As a business strategy, it can be likened to aspiring to becoming a BIG fish in a small pond rather than becoming a SMALL fish in a big pond.


    It is also vitally important that you focus your blogging business on what you love, doing so without thinking about monetary rewards.


    This may seem shocking to many, but as have often been said, if you love what you do the money will come.


    I know. Your must be wondering what a domain name is. Easy, that is why you are here. The essence of this tutorial is to thoroughly equip you.


    Simply, a domain name is the key part of your online address. For your visitor to be able to locate or identify your blog online, you must have an address. It is similar to the fact that you live in a particular street in a particular town/city in a particular country. In the same vein, you must also have your blog located somewhere on the internet space.


    So, your domain name is what your visitor will use to find you easily on the web. For example, my domain name is: www.toritsejukebi.com.


    Your domain name is unique to you; the moment you have registered it, no one else can register it as long as you continue to renew and use it.


    However, please take note of the following important points:


    1. Use easy to remember name. The benefit? It ensures your visitors can find you with ease.
    2. Use dot.com. This is much better and what is more, people are more familiar with dot.com.
    3. Brand yourself. Use your personal name if you want to ensure that nobody takes your name.
    4. Do you want to sell your blog? If your long term objective is to sell your blog, then, don’t use your personal name. It might constitute a hindrance.

    Now that you have determined your domain name and it’s availability, get it registered and get a host.


    Don’t worry, I will explain. A web host is simply the company that will store all of the files for your blog and delivers them to the user when they type in your domain name on their browser.



    A web host is a necessity if you must have a blog; it is inevitable.


    There are varieties of hosting companies on the internet, such as Hostgator, Bluehost, e.t.c. No, I don’t get anything from recommending these companies, but they are good. However, before you decide to use any of them, do your due diligence.


    I must advice you must choose your webhost carefully, for if you choose a bad one it can adversely affect your business.


    What is WordPress and why wordpress?


    WordPress is an online, open source website creation tool. It does not require a knowledge of programming language. It is propably the easiest and most powerful blogging and website content management system [CMS} in existence today.


    So why do I recommend WordPress?


    1. It is easy to use.
    2. It is flexible; enough for just anything you desire to do.

According to a recent survey, WordPress powers 22.5% of all websites on the internet. That is obviously huge, and speaks volume. That is what I use. It is also used by the following notable organizations:

  1. Time Magazine
  2. Google
  3. CNN
  4. The New York Times
  5. Ebay.


Basically, a theme controls the presentation of contents in your blog. According to WordPress.org Theme Directory, a theme changes the design of your website, often including it’s layout. Changing your theme changes how your site looks on the front-end, that is, what a visitor sees when they browse to your site.


Themes can have different layouts, such as static or responsive, using one column, two or three. It can display content anywhere you want it, and so many other functions.


Now that you know a theme is, which option should you choose, a custom theme or free theme? Well….


I highly recommend you buy a custom theme. I don’t recommend free theme. Why?


Because a free theme depicts your blog as unprofessional. So? Buy a custom theme, it is more professional.



With the purchase of a custom theme, you should be able to set up your page and it’s layout. These are the basic things you should include:

{a} About Me

{b} Contact Page

{c} Privacy Page

{d} Welcome Page.




Now that your blog is set and running, don’t waste time as some do, start publishing content. Why content?


Because, as it is often said, which I have come to appreciate and agree with completely, content is king. But besides being king, let’s face it, how can visitors be on your blog if there is nothing in it for them?

Remember, your objective is to teach and share knowledge.