There are various amazingly easy ways to effective prospecting in network marketing business. The truth is effective prospecting holds the key to network marketing success.
The purpose of this blog post is to reveal these simple yet profound strategies that I discovered in my search for success in my network marketing business. The objective is to teach, educate, share with you in order to equip you with the right strategies for maximum success in your network marketing business.
But, first, let us answer the question: what is prospecting?
The dictionary defines prospecting as the search for mineral deposits,diamond, gold or oil, especially by drilling and excavation.
This means that the process of prospecting or drilling and excavating for these mineral deposits could be very strenuous, but with the deployment of appropriate tools could be made amazingly easier.
In the same vein, we define prospecting in network marketing as the search for potential customers or buyers. Thus we can as well liken prospecting in network marketing to the search for network marketing diamonds.
Similarly, the process of prospecting for network marketing diamonds can also be made amazingly easier if only you deployed appropriate tools or strategies.
Why diamonds? Excellent question.
Because diamonds are very valuable and last forever, just as the right or quality prospects in network marketing are also very valuable and lasts forever. And it is important to observe that you don’t need many diamonds to become wealthy. Just as a few diamonds can literarily transform your fortune, so also a few quality prospect can transform your network marketing business.
The logical question, then, is who are network marketing diamonds and how do we find them? Excellent question.
Well, in network marketing, diamonds are individuals who have a BIG why or purpose. They are merely waiting for you to discover them. How then do you identify them? Excellent question.
You can identify or discover them by searching for the following characteristics:
* they are open to coaching and flexible
* they are willing to schedule time for their business.
* they are very positive individuals
* they are upbeat individuals
* they are grateful to have found the right business.
How To Find Network Marketing Diamonds.
Whether you are prospecting your warm, could, or hot market, you need to adopt time tested strategies or tools. This is the only way to effective prospecting in network marketing.
Rather than shouting your business opportunity from the roof top to just anyone (unfortunately, that is what uplines teach), you should adopt these easy and simple strategies.
The process of prospecting should at all times begin by initiating a conversation. And to begin the process of initiating a conversation requires knowing what to say and how to say it. And saying the wrong things is the easiest way to send your prospects away.
This is what Big Al Schreiter calls “ice breakers.” The objective at this stage is to establish a relationship with the prospect.
You must not at this stage pitch your business opportunity.
I guess you must be wondering what you should say? Good.
The following acronym provides a solid basis for the “ice breaker.”: F.O.R.M.
Because all humans share these features of life in common, your discussion should be focused on them. Therefore ask your prospects questions about their family, occupation, and money. As you do, listen intently, areas that are causing stress to them will definitely become evident.
Are you beginning to get the picture? Are you also wondering why these series of question? Because you have a destination where you want to lead your prospect to. Because your goal is to make the prospects sell themselves by revealing their WHY. And by adopting the interview approach, you have the opportunity to achieve that.
Now, let me ask you this question. Have you ever gone for a job interview? What were your experience and observations?
Certainly you would have observed that in most cases, the employer is not selling the employee on taking the job. On the contrary, what happens is that the employee is selling himself on why he should be chosen or recruited over other qualified candidates.
Similarly, as you ask these questions you are making the prospects to sell themselves on why you should help them and not the other way round.
Now, let us look at one area, occupation. It may well be that the possibility of a lay-off may be looming large. Your prospect does not have any savings, or extra money for investments, salary not enough, etc.
As you listen, make notes of these areas, where you have two or three stress areas write them down. This is the most appropriate time to present the concept of your business with a question like: You have several areas that seem to be causing stress, like not having enough time to be with your family, not enough savings for the future.
And I am just wondering if you would be open to possible solution?
If the prospect responds favourably, then present the information about your business and how it will be a solution to his stress.
If the prospect is not excited about joining your business, then move on to the next.
This logically brings us to the issue of posturing.
One of the amazing and easy ways to effective prospecting in network marketing is your posturing. Adopting the proper attitude and posturing contribute significantly to your network marketing success.
To achieve that you must realize that you don’t sell. On the contrary, you merely offer the opportunity to someone and the person will either accept or reject it. The choice is entirely his.
Therefore, the proper mindset that a successful network business owner should have is that they are looking for a board member for their business. Consequently, only the best qualifies.
You want someone who is going to be fit and have similar interest. You don’t sell them to become your board member.
Similarly, share the opportunity. If your prospects accept it great, if they don’t, good. They have to want it themselves, you just provide the opportunity. If you convince them against their will they still remain unconvinced. Let them convince and sell themselves.
When you offer an opportunity and don’t sell it, you have what Ken Cloutier calls business posture. Business posture, according to him, simply means a mindset or air of confidence that shows you don’t need just any person that comes your way.
And interestingly, when you have this business posture, you will attract more people to you. They will take you very serious. Why?
Because generally speaking, people tend to desire what they cannot have. This is what Dan Kennedy calls “denied access increases desire.” Therefore, don’t hesitate to walk away from the deal if you don’t feel like the person would be a good fit for your business.
The truth is if you have the right business attitude and posture, the person you offer the opportunity should understand and know that you will be successful whether or not he joins your business opportunity.
Become Emotionally Detached From the Outcome of Your Presentation To Your Prospect.
Whatever the outcome of your prospecting is, don’t ever get emotionally attached. Rather, concentrate your effort on understanding and educating your prospects.
Don’t be pushy, don’t hype, endeavouring to get a new customer by all means. John Engle says that “our job is to act like consultants offering suggestions on how people can live a better life.”
If you focus on understanding and education, you will have fun and your prospects will enjoy the experience.
Look For Sharp And Entrepreneurial Minded People.
This is another easy and amazing way to effectively prospect in network marketing business. Yes, look for sharp and entrepreneurial minded people.
Granted you don’t want to prejudge anyone, but the truth is that this business is not a fit for all. Therefore, people who have employee mentality and comfortable in their comfort zone need not apply.
Also, look for people who are happy, confident and success minded. Those who are friendly, who dress well, if you are prospecting offline, are better suited for network marketing business.
You can also prospect Estate agents, business people, sales people, particularly those interested in multiple streams of income. These are great prospects.
Focus On People In Your Target Niche.
This is also very simple but most network marketers tend to overlook it. You must focus on people in your target market.
This is very crucial for effective prospecting in network marketing. In fact, whatever niche you are, look for such people. The objective is to spend time where people in your target market are most likely to hang out. Is it Facebook, twitter, Google+, etc., go search for them.
So there you have it all laid out. Prospecting in network marketing can be strenuous, time consuming, but like prospecting for diamonds can be difficult and strenuous but can become easier with the deployment of appropriate tools, so also prospecting for network marketing diamonds can become amazingly easy with the deployment of appropriate tools or skill sets.
We discussed how to identify network marketing diamonds, how to initiate a discussion by knowing what to say and how to say it, having the right business posturing, offering the opportunity and giving prospects the opportunity to sell themselves.
If you apply these strategies your business will definitely experience real transformation.
I do hope you got value from this post. If you do, please share it with your friends and in your social media networks.
If you have any question inbox me on my Facebook Fan page or call my cell number:+234-7012328236/8030946171.
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