How to prospect on Facebook is obviously a form of cold market prospecting. In reality, Facebook prospecting is not different from offline prospecting. Facebook prospecting is even better and easier than most of us imagine. Surprised? Keep reading.
From personal experience, I believe the basic challenge with Facebook prospecting is actually a problem of the human mind. It is basically fear of the unknown. It is also our inability to approach total strangers online coupled with the fear of rejection.
However, this fear need not be. If only we knew and adopt the right strategies, prospecting total strangers on Facebook becomes very easy and exciting. The focus of this blog post is to help you break the ice and conduct a hitch free Facebook prospecting exercise.
EASY TO FIND NEW PROSPECT
Because of the volume and quality of information available on Facebook, it is very easy to find prospects. The details on Facebook enables you to find the right people to reach out, connect with and find out their needs.
EASY TO QUALIFY
You can easily qualify your prospect on Facebook because you can easily find the details of a prospect from his profile and Facebook content. The profile, thus, becomes a goldmine of information. Your ability to determine who to work with becomes enhanced. Also you can easily find their needs, which you can fulfill. These information puts you in total control.
EASY TO CONNECT WITH PEOPLE
Because network marketing is a relationship business it is not difficult connecting with people on Facebook since it is social media. You can find the right people, connect with them and offer them value. Certainly, Facebook is the right place to meet people of all sorts and background and connect with them.
EASY TO PROVIDE HELP AND VALUE
Armed with the knowledge of your ideal prospect, you are able to offer help, right information, solution and guidance. When you offer value to your prospects, you set yourself apart. And when you connect with them and offer them solutions they have added reason to stick with you as a community. Eventually, your products and services become the tools you use to help and offer them solutions.
How then should you begin with Facebook prospecting? Good question.
First off, go to Facebook groups relevant to your niche or business. For instance, if you are in network marketing niche, go to such groups on Facebook. After that, search for active members and try to make a connection with them.
Secondly, do the following:
(1.) Go to member’s profile. Identify active members. Find
information about them.
(2.) Comment on their posts.
(3.) Like their posts.
(4.) Follow them.
(5.) Send private messages to them. Talk about their business.
While you are at it, there are certain things you are not expected to do:
(1.) Don’t send mass messages, this can be regarded as spam
(2.) Don’t pitch on status update.
(3.) Don’t post sales links or your company’s links on their
Your basic objective at this stage is basically to establish a relationship with these individuals. You don’t pitch them. As you comment on their posts or follow them, gradually they will begin to notice you. And as you do these things you are in the process of building rapport.
However, be ready to be pitched as well. Don’t ever imagine you are the only person online prospecting. It is a free world, just as you are prospecting others are doing exactly the same thing.
Finally, don’t imagine that Facebook prospecting is fast and easy. The reality is if you are not willing to be patient, you may need to seek other alternatives. Consequently, in order to get result, you must not only be patient but consistent and committed. The truth is Facebook prospecting is a marathon race not a sprint.
So that’s it. There you have it. Prospecting on Facebook is not as intimidating as some of us think. In reality, it is actually easy if we knew and adopt the right strategies. Follow these strategies and give your business a boost.
I do hope you got some value from this post. If you do, please share it with your friends and like us on Facebook.
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