There are various amazingly easy ways to effective prospecting in network marketing business. The truth is effective prospecting holds the key to network marketing success.

The purpose of this blog post is to reveal these simple yet profound strategies that I discovered in my search for success in my network marketing business. The objective is to teach, educate, share with you in order to equip you with the right strategies for maximum success in your network marketing business.

But, first, let us answer the question: what is prospecting?

The dictionary defines prospecting as the search for mineral deposits,diamond, gold or oil, especially by drilling and excavation.

This means that the process of prospecting or drilling and excavating for these mineral deposits could be very strenuous, but with the deployment of appropriate tools could be made amazingly easier.

In the same vein, we define prospecting in network marketing as the search for potential customers or buyers. Thus we can as well liken prospecting in network marketing to the search for network marketing diamonds.

Similarly, the process of prospecting for network marketing diamonds can also be made amazingly easier if only you deployed appropriate tools or strategies.

Why diamonds? Excellent question.

Because diamonds are very valuable and last forever, just as the right or quality prospects in network marketing are also very valuable and lasts forever. And it is important to observe that you don’t need many diamonds to become wealthy. Just as a few diamonds can literarily transform your fortune, so also a few quality prospect can transform your network marketing business.

The logical question, then, is who are network marketing diamonds and how do we find them? Excellent question.

Well, in network marketing, diamonds are individuals who have a BIG why or purpose. They are merely waiting for you to discover them. How then do you identify them? Excellent question.

You can identify or discover them by searching for the following characteristics:

* they are open to coaching and flexible

* they are willing to schedule time for their business.

* they are very positive individuals

* they are upbeat individuals

* they are grateful to have found the right business.

How To Find Network Marketing Diamonds.

Whether you are prospecting your warm, could, or hot market, you need to adopt time tested strategies or tools. This is the only way to effective prospecting in network marketing.

Rather than shouting your business opportunity from the roof top to just anyone (unfortunately, that is what uplines teach), you should adopt these easy and simple strategies.

The process of prospecting should at all times begin by initiating a conversation. And to begin the process of initiating a conversation requires knowing what to say and how to say it. And saying the wrong things is the easiest way to send your prospects away.

This is what Big Al Schreiter calls “ice breakers.” The objective at this stage is to establish a relationship with the prospect.

You must not at this stage pitch your business opportunity.

I guess you must be wondering what you should say? Good.

The following acronym provides a solid basis for the “ice breaker.”: F.O.R.M.





Because all humans share these features of life in common, your discussion should be focused on them. Therefore ask your prospects questions about their family, occupation, and money. As you do, listen intently, areas that are causing stress to them will definitely become evident.

Are you beginning to get the picture? Are you also wondering why these series of question? Because you have a destination where you want to lead your prospect to. Because your goal is to make the prospects sell themselves by revealing their WHY. And by adopting the interview approach, you have the opportunity to achieve that.

Now, let me ask you this question. Have you ever gone for a job interview? What were your experience and observations?

Certainly you would have observed that in most cases, the employer is not selling the employee on taking the job. On the contrary, what happens is that the employee is selling himself on why he should be chosen or recruited over other qualified candidates.

Similarly, as you ask these questions you are making the prospects to sell themselves on why you should help them and not the other way round.

Now, let us look at one area, occupation. It may well be that the possibility of a lay-off may be looming large. Your prospect does not have any savings, or extra money for investments, salary not enough, etc.

As you listen, make notes of these areas, where you have two or three stress areas write them down. This is the most appropriate time to present the concept of your business with a question like: You have several areas that seem to be causing stress, like not having enough time to be with your family, not enough savings for the future.

And I am just wondering if you would be open to possible solution?

If the prospect responds favourably, then present the information about your business and how it will be a solution to his stress.

If the prospect is not excited about joining your business, then move on to the next.

This logically brings us to the issue of posturing.

Business Posturing.

One of the amazing and easy ways to effective prospecting in network marketing is your posturing. Adopting the proper attitude and posturing contribute significantly to your network marketing success.

To achieve that you must realize that you don’t sell. On the contrary, you merely offer the opportunity to someone and the person will either accept or reject it. The choice is entirely his.

Therefore, the proper mindset that a successful network business owner should have is that they are looking for a board member for their business. Consequently, only the best qualifies.

You want someone who is going to be fit and have similar interest. You don’t sell them to become your board member.

Similarly, share the opportunity. If your prospects accept it great, if they don’t, good. They have to want it themselves, you just provide the opportunity. If you convince them against their will they still remain unconvinced. Let them convince and sell themselves.

When you offer an opportunity and don’t sell it, you have what Ken Cloutier calls business posture. Business posture, according to him, simply means a mindset or air of confidence that shows you don’t need just any person that comes your way.

And interestingly, when you have this business posture, you will attract more people to you. They will take you very serious. Why?

Because generally speaking, people tend to desire what they cannot have. This is what Dan Kennedy calls “denied access increases desire.” Therefore, don’t hesitate to walk away from the deal if you don’t feel like the person would be a good fit for your business.

The truth is if you have the right business attitude and posture, the person you offer the opportunity should understand and know that you will be successful whether or not he joins your business opportunity.

Become Emotionally Detached From the Outcome of Your Presentation To Your Prospect.

Whatever the outcome of your prospecting is, don’t ever get emotionally attached. Rather, concentrate your effort on understanding and educating your prospects.

Don’t be pushy, don’t hype, endeavouring to get a new customer by all means. John Engle says that “our job is to act like consultants offering suggestions on how people can live a better life.”

If you focus on understanding and education, you will have fun and your prospects will enjoy the experience.

Look For Sharp And Entrepreneurial Minded People.

This is another easy and amazing way to effectively prospect in network marketing business. Yes, look for sharp and entrepreneurial minded people.

Granted you don’t want to prejudge anyone, but the truth is that this business is not a fit for all. Therefore, people who have employee mentality and comfortable in their comfort zone need not apply.

Also, look for people who are happy, confident and success minded. Those who are friendly, who dress well, if you are prospecting offline, are better suited for network marketing business.

You can also prospect Estate agents, business people, sales people, particularly those interested in multiple streams of income. These are great prospects.


Focus On People In Your Target Niche.

This is also very simple but most network marketers tend to overlook it. You must focus on people in your target market.

This is very crucial for effective prospecting in network marketing. In fact, whatever niche you are, look for such people. The objective is to spend time where people in your target market are most likely to hang out. Is it Facebook, twitter, Google+, etc., go search for them.

So there you have it all laid out. Prospecting in network marketing can be strenuous, time consuming, but like prospecting for diamonds can be difficult and strenuous but can become easier with the deployment of appropriate tools, so also prospecting for network marketing diamonds can become amazingly easy with the deployment of appropriate tools or skill sets.

We discussed how to identify network marketing diamonds, how to initiate a discussion by knowing what to say and how to say it, having the right business posturing, offering the opportunity and giving prospects the opportunity to sell themselves.

If you apply these strategies your business will definitely experience real transformation.

I do hope you got value from this post. If you do, please share it with your friends and in your social media networks.

If you have any question inbox me on my Facebook Fan page or call my cell number:+234-7012328236/8030946171.

What is passive income, can you enlighten me on this passive income thing?

That was the exact question posed by a reader of my entrepreneurial journey Facebook post.

Because my readers are the reason for the existence of my blog posts, their wish should be the determining factor for what I write,I am dedicating this blog post to answer my readers question in deference to their wish.

So, what then, is passive income?

There are various definitions of passive income. Let us take a look at a few of them.

In recent times, passive income has been a relatively loosely used term. It is defined as money earned regularly with little or no effort on the part of the person who is receiving it.

It is also defined as earnings an individual derives from rental property, any enterprise in which he or she is not materially involved, dividends and interest are also considered passive income.

It is also a term used by proponents of work from home and be your own boss professional lifestyle.

This last definition is the focus of this blog post. It is for those who are interested in working from home with the objective of becoming their own boss.

But most importantly, it is also for smart and discerning workers who have the intention of putting their extra time and possibly weekends to good usage. The earnings thus derived could be reinvested. This requires proper management of time and planning.

So what in essence is passive income? But before we can adequately answer that question, let us determine what it is not.

Passive income is not related to a get rich quick scheme. This is what one successful passive income earner Steve Pavlina calls a moocher income.

According to Steve, a moocher income is when people resort to earn money when they fall prey to a get rich mindset.

What does this mindset mean? It means an undisciplined attitude that seeks to get something for nothing. The objective is to find a way to mooch money from people without providing any meaningful value.

It is certainly not a pyramid scheme. By this I mean where people are merely recruited into a scheme and paid some form of money without the sale of any product or services.

Nor is it a fantastic and bogus investment scheme that promises unimaginable yields.

Passive income, therefore, requires the investment of massive ton of work upfront. Thereafter, you can sit back and begin to enjoy the dividend of your efforts. It can also be automated.

Let us assume that you are a very good writer. You have decided to write a book on how to attract the most suitable spouse based on your 50 years of experience as a successful husband.

No doubt, this requires investment of time and effort. Possibly three months of sleepless nights. With the writing and publishing of the book completed, you can hope to expect good sales and money from royalty would be hitting your bank account on a regular basis.

You may also be interested in building a rental property. This would also require making a lot of sacrifices in terms of saving part of your income over a period of years. It is only after the building is completed and ready for tenants can you begin to dream of enjoying the fruit of your labour.

Can you begin to see the picture very clearly?

This is what passive income means.

However, the reality for most workers is that the ability to save has been reduced, thanks to the economy.

In my next blog post, I shall advance compelling reasons why every discerning and smart worker should begin a home-based business.

I do hope this blog post answered your question and that you got value from it. If you do, please share it to your friends and all your social media networks.

The entrepreneurial journey continues. Please keep a date with me. If you have any question, hit my Facebook fan page, send me a personal message, or call my cell phone: 07012328236.

How to prospect on Facebook

How to prospect on Facebook

How to prospect on Facebook is obviously a form of cold market prospecting. In reality, Facebook prospecting is not different from offline prospecting. Facebook prospecting is even better and easier than most of us imagine. Surprised? Keep reading.

From personal experience, I believe the basic challenge with Facebook prospecting is actually a problem of the human mind. It is basically fear of the unknown. It is also our inability to approach total strangers online coupled with the fear of rejection.

However, this fear need not be. If only we knew and adopt the right strategies, prospecting total strangers on Facebook becomes very easy and exciting. The focus of this blog post is to help you break the ice and conduct a hitch free Facebook prospecting exercise.


Because of the volume and quality of information available on Facebook, it is very easy to find prospects. The details on Facebook enables you to find the right people to reach out, connect with and find out their needs.


You can easily qualify your prospect on Facebook because you can easily find the details of a prospect from his profile and Facebook content. The profile, thus, becomes a goldmine of information. Your ability to determine who to work with becomes enhanced. Also you can easily find their needs, which you can fulfill. These information puts you in total control.


Because network marketing is a relationship business it is not difficult connecting with people on Facebook since it is social media. You can find the right people, connect with them and offer them value. Certainly, Facebook is the right place to meet people of all sorts and background and connect with them.


Armed with the knowledge of your ideal prospect, you are able to offer help, right information, solution and guidance. When you offer value to your prospects, you set yourself apart. And when you connect with them and offer them solutions they have added reason to stick with you as a community. Eventually, your products and services become the tools you use to help and offer them solutions.

How then should you begin with Facebook prospecting? Good question.

First off, go to Facebook groups relevant to your niche or business. For instance, if you are in network marketing niche, go to such groups on Facebook. After that, search for active members and try to make a connection with them.

Secondly, do the following:

(1.) Go to member’s profile. Identify active members. Find

information about them.

(2.) Comment on their posts.

(3.) Like their posts.

(4.) Follow them.

(5.) Send private messages to them. Talk about their business.

While you are at it, there are certain things you are not expected to do:

(1.) Don’t send mass messages, this can be regarded as spam

(2.) Don’t pitch on status update.

(3.) Don’t post sales links or your company’s links on their

profile wall.

Your basic objective at this stage is basically to establish a relationship with these individuals. You don’t pitch them. As you comment on their posts or follow them, gradually they will begin to notice you. And as you do these things you are in the process of building rapport.

However, be ready to be pitched as well. Don’t ever imagine you are the only person online prospecting. It is a free world, just as you are prospecting others are doing exactly the same thing.

Finally, don’t imagine that Facebook prospecting is fast and easy. The reality is if you are not willing to be patient, you may need to seek other alternatives. Consequently, in order to get result, you must not only be patient but consistent and committed. The truth is Facebook prospecting is a marathon race not a sprint.

So that’s it. There you have it. Prospecting on Facebook is not as intimidating as some of us think. In reality, it is actually easy if we knew and adopt the right strategies. Follow these strategies and give your business a boost.

I do hope you got some value from this post. If you do, please share it with your friends and like us on Facebook.

network marketing professional

network marketing professional

Becoming a network marketer can be a great way to earn passive income or build a business while still holding down a paid job and gradually fire your boss.

Therefore, that network marketing is a good business model is not in doubt. It is also true that there are practically no restrictions in the entry requirements. Similarly, the start-up cost is very minimal. No doubt, you were also convinced of the enormous inherent and potential opportunities that network marketing offers. For most of us that was one of the prime reasons we got attracted and enrolled in the first place. And I dare say you did very well in your decision. I am also convinced you are properly motivated.

unfortunately, most of us came into this beautiful business model without the benefit of appropriate and adequate training.

But before you dive in, let me walk you through three compelling reasons why you must turn from being an amateur in to becoming a network marketing professional. This is the focus of this blog post.
This only natural and imperative if you must become successful like the rock-stars.

I know you must be wondering what it means to become a network marketing professional?

Very well…

But first let’s determine who is a professional.

According to Wikipedia, a professional is a member of a profession or any person who earns their living from a specified professional activity. It also describes the standards of education and training that prepares members of the profession with the particular knowledge and skills necessary to perform their specific role within that profession.

Therefore from the foregoing, we can conclude that a professional has specialized knowledge and skills. Some examples of known professionals will make this point clear:

(a) Accountants

(b) Lawyers

(c) Doctors

(d) Nurses

(e) Architects

All these professionals are usually expected to undergo series of training and examinations in order to become certified as professionals.

I know there are no legal requirements for network marketers to become professionals, but it is only appropriate and reasonable that new distributors or up-lines in the industry be encouraged to become professionals. This is ultimately to their distinct advantage.

So we are right to say that becoming a professional therefore entails undergoing a rigourious training exercise with a view to acquiring some valuable knowledge and skills. This therefore brings us to our first requirement.


training exercise

A professional on training

Contrary to what most of us were told when we enrolled or introduced into network marketing that the business is not selling, it is indeed selling. It is not selling how then do you move your products and services to your customers? I dare say that network marketing involves selling. And the reality is that selling is, among others, one of the skills you need to master.

Similarly, you also need to learn how to present your products and business opportunity. Essentially, you need to know what to say and how to say it to be able to attract and recruit your prospect. According to Big Al Schreiter, “the only difference between the people that have unlimited prospects in network marketing and those who don’t… is what they say. Knowing the exact words to say is one of the skills everyone needs to introduce your business into any conversation.” Conversely, saying the wrong words will send your prospects scurrying away.

Curiously, that’s what most of us did soon after enrollment. We were merely asked to write down the names of all our friends and family members. And in our naivity, we chased after them saying all the wrong things. That was basically because we lacked formal training on how to prospect using the right strategies.

On the other hand, network marketing professionals utilize effective strategies in inviting people into their network marketing business. No, they don’t just simply invite people or tell them to come to their business presentation. Rather, they know and use the proven techniques that will tremendously increase the number of their down-lines and distributors in just a little time. There is therefore little wonder we almost turned all our friends and family members into enemies. Obviously, there are better ways.

Let’s look at the second skill or knowledge network marketing professionals acquire.


A great teacher

A great teacher

Another relevant skill you must acquire as a network marking professional is the ability to teach. As soon as you become a network marketing professional after you have acquired relevant skills, you must begin to focus your energy in teaching these same set of skills to your team members and your target audience. It thus means that network marketing professionals are great teachers.

To be able to reach and retain the ears and hearts of your target audience, you need first to determine the persona of your target audience. You need to determine not only their pain-points but their challenges and aspirations. In addition, you need to understand the buyer’s journey and proactively answering their questions.

According to Jullian Hilard, Director of branding marketing at Electrolux, “It is a brand’s job to understand the emotional needs of their customers and provide solutions that enhances their lives- not just sell them products.”

These solutions are in the form of values which the network marketing professional provides through teaching. Teaching thus becomes one of the invaluable vehicles through which he attracts and connects the right prospects into his business.

Why, you may ask, do network marketing professionals resort to teaching or educating people? Listen to Michele Linn in “Education helps people feel smart. If you teach people, you empower people. When you help them learn something, you help them feel like the smartest person in the room (or at the very least, competent as compared to their peers) and builds a relationship rather than pitches that help with one moment at a time.

This teaching skill also has a long term benefit on the network marketing professional. The result is that as he is teaching he develops an insatiable appetite and desire for continuous learning. He becomes a sponge, soaking up all forms of information, new ideas, thus expanding his horizon. He thus becomes both a great learner and teacher. He becomes unstoppable, awesome.

And finally but not the least the final skill.


In one of the great books I read some years ago, cannot remember the author, he says: “Sitting down and wishing makes no man great, the good Lord will send the fishes but you must dig the bait.”

Also, recently, I read a quote attributed to an American author, Seth Godin that says: “You don’t win an Olympic gold medal with a few weeks of intensive training. There is no such thing as an overnight opera sensation.” Every good company, every great brand and every great career has been built exactly the same way: bit by bit, step by step, little by little.

What that means is that in every human endeavour, every successful venture must be preceded by hard work. Not only that but by commitment coupled with consistency, gradually, step by step, doing the right things.

But before the network marketing professional commits himself to this business model he must have a clearly defined goal. No. This goal must not be vague but very clear. You must therefore focus on your end result, your goal.

This goal thus serves as a guide, a road map. Thus you are focused and committed. You are also proactive and consistent in all you do. You are willing to do all the things that will move your business towards the next level on a regular and consistent basis. This becomes a passion and you are consumed by it. Yes, he knows there is a difference between being busy and being productive. He is simply super productive.

Because the network marketing professional has visualized a clear picture of not just where he wants to be but also what he wants to be, he sees only the end result. Consequently, at all times he is taking consistent actions, convinced he would get there. Therefore, nothing can stand in his way.

Therefore to be able to realize this laudable objective, the network marketing professional takes vigorous action. He doesn’t entertain any form of excuse. He doesn’t procrastinate. He has no iota of doubt. He has a singleness of purpose and unflagging determination to succeed against all odds.

The network marketing professional attitude can thus be contrasted with that of the amateur who chickens out after a few unsuccessful efforts. This is what eventually sets the professional apart from the amateurs. The professional takes one step after another consistently. He doesn’t abandon his business and team members midstream. He is like an army general who never abandons his men at the battle field. Always leading by example, ready to fight to the end in order to ensure victory.

So there you have it. If you want to make it in your network marketing business, take these steps to become a professional:

1.You must learn and obtain all the relevant knowledge and skills

2.You must become a great learner and teacher and

3.You must be committed to your clearly defined goal, challenges notwithstanding.

Did you gain some value from this blog post? If you did, I will appreciate it so much if share it with your friends. Also like us on Facebook.

Jane started a personal blog 5 years ago. When she began, it was more or less a hobby, trying to showcase her hobby to the world.

When she began, friends and family members, including her spouse, did not give a chance nor any form of encouragement. To them, she was merely wasting her time. The result? Today, her blogging has turned into a full time business, taking her across many lands.

Are you still in doubt as to why you should have your own personal blog?

Then read on. First off, starting your personal blog is easy, not as difficult as some do think.

1. Build Your Brand.
With a blog, you have the wonderful opportunity of promoting yourself. It is similar to having a personal channel like CNN and BBC where you broadcast any and all forms of information that catches your fancy without restrictions as long as it is within the ambit of the law.

It offers you the opportunity of becoming an expert in your chosen niche. More importantly, you are able to offer your

setting up your blog

Benefits of setting up your own blog
a man setting up his blog
A man setting up his blog

expertise to your audience. This also opens vast opportunities for you.

You can now be identified online like the big fish on the internet space. This gives you instant recognition. It is a wonderful experience.

2. Multiple Streams of Income.
Having your personal blog gives you the opportunity of establishing and pursuing your goal of having multiple streams of income. The opportunity is limitless but let me list a few of them.

{a} advertisement

{b} coaching

{c} services

{d} affiliate product/marketing

{e} ebooks

{f} your personal products

{g} your mlm company.

3. Build an Asset.

Having your personal blog is like building a house. Just as your house can generate passive income for you, similarly, your blog is an asset, capable of generating passive income for you.

4. Make You a Better Person.

One of the greatest benefit of having your personal blog is that blogging will make you a better person. If you love writing, it will make you a better writer and if you do not like writing, you will fall in love with writing.
You will also improve your writing skills. You will go on to develop yourself in many other areas of life.

5. You Will Be Helping People.

Blogging offers you the opportunity to have your personal voice. Through this, you will begin to spread information and your knowledge. Whatever you teach will definitely resonate with your audience and thus be able to help them to solve their problem. For instance, I write and teach passive income using network marketing as my vehicle. No doubt, there are certainly many people looking for ways and means of making extra income while keeping their day jobs.

The reality is more people want more money. As a result, they want to start their own business. Writing about how to start your personal business through network marketing resonates with many of my audiences and this has helped them start their own business. Nothing can be more satisfying than helping people begin their own personal business with little investment.

6. You Make Money with Blogging.

As visitors begin to visit your blog Google will begin to send you more traffic so also advertisement will be sent to your blog. This means more money for you as you begin to get a slice of the money paid to Google by advertisers. This begins the process of monetisation of your blog.

I recall the first time I heard that word “monetization” from my blogger friend from Australia, Yaro. That was when I realized the vast potential the blogging business has.

However, make no mistake, don’t be deceived, making money through blogging takes time, perseverance and real hard work. It is obviously a long term investment.

The goodnews, however, is that once you gain traction, your income will increase. It begins with a tricle, grows into a small river and gradually into an ocean.

Can you begin to get the picture?


Guess what? Some persons have been known to flip their blogs thousands of dollars; like my friend, Yaro. Infact, many bloggers are basically into blog flipping.

7. Use Your Blog to Stay in Touch.

Your blog offers you the unique opportunity of staying in touch friends, colleagues and family members. They can easily read about your activities, ideas and success.

I recall in 2015 when I got a call from one of my old friends at the university when he read my blog. He wanted to confirm and make sure that it my blog he was reading. I was thrilled, as he appreciated my writing and I was greatly encouraged.

8. Makes You Learn New Things.

Since blogging is all about sharing and teaching what you know, you must first learn in order to teach. With a blog, you are compelled to learn new things, particularly about your chosen niche and even more. This is also what establishes you as an expert.

Personally, I have learnt so much. For example, I have learnt to be:

1. Focused

2. Perseverance

3. Disciplined

4. Self-development.

9. Work Smart.

With a blog, you work smart. Initially, you must invest time, money and other resources to build a community of followers. Thereafter, your blog will begin to work for you 24/7. This is particularly true when you eventually automate your process.

For example, a blog can take time and energy to write but once written can continue provide value to your audience for years.

10. Blogging is a Business.

Blogging is of itself a business. Just imagine Jane mentioned at the outset who began blogging as a hobby, but gradually has grown the blog into a full time business.

If she did it and I am doing it, you too can do it.

11. Generate Lead 24/7.

When you begin to blog and grow your audience and traffic, Google will visit and crawl your pages. You will be listed on Google search engine and others such as Yahoo and Bing. It can be likened to opening a shop everyday of the week, non-stop. It is amazing.

That simply means that you will be exposed in the internet space. This will bring people to visit your blog 24/7. What this means in effect is that these people in turn will become your friends and possibly future partners. And you have every opportunity to promote your business to them. The possibilities are endless and amazing.

So that’s it. You now have 11 amazing benefits why you need a personal blog. So what are you waiting for?

Go get yourself a blog. Need assistance? Give me a call, I am here to help you.

A blogger on her laptop working from home

Start your own blog

Start your own blog



A blog is basically a journal or diary that is on the internet. My findings reveals that blogs were basically places for people to write their day-to-day activities. This little everyday affair later blossomed and they gained a following and the blog industry was born.



Blogging, therefore, means the act of writing a blog. Blogging offers bloggers a platform to share their knowledge with the world. Do you have a passion?

Why? You ask….

Because when you write about what you love, it makes the process of beginning a successful blog so easy and delightful.

So how do you begin or start a blog? Good question. Continue reading as I share with you how easy it is to begin your own blog.


    What is a niche? A niche or niche marketing simply means concentrating all your marketing efforts on a small specific and well defined segment of the population.


    No, niches do not exist. It is the duty of you the entrepreneur to create the niche by first identifying the needs, wants and requirements that are being addressed poorly or not all by other firms, and thus developing and delivering goods or services to satisfy them. It does not have to be new; it could b e an old idea. All you need is take it and do it better.


    As a business strategy, it can be likened to aspiring to becoming a BIG fish in a small pond rather than becoming a SMALL fish in a big pond.


    It is also vitally important that you focus your blogging business on what you love, doing so without thinking about monetary rewards.


    This may seem shocking to many, but as have often been said, if you love what you do the money will come.


    I know. Your must be wondering what a domain name is. Easy, that is why you are here. The essence of this tutorial is to thoroughly equip you.


    Simply, a domain name is the key part of your online address. For your visitor to be able to locate or identify your blog online, you must have an address. It is similar to the fact that you live in a particular street in a particular town/city in a particular country. In the same vein, you must also have your blog located somewhere on the internet space.


    So, your domain name is what your visitor will use to find you easily on the web. For example, my domain name is:


    Your domain name is unique to you; the moment you have registered it, no one else can register it as long as you continue to renew and use it.


    However, please take note of the following important points:


    1. Use easy to remember name. The benefit? It ensures your visitors can find you with ease.
    2. Use This is much better and what is more, people are more familiar with
    3. Brand yourself. Use your personal name if you want to ensure that nobody takes your name.
    4. Do you want to sell your blog? If your long term objective is to sell your blog, then, don’t use your personal name. It might constitute a hindrance.

    Now that you have determined your domain name and it’s availability, get it registered and get a host.


    Don’t worry, I will explain. A web host is simply the company that will store all of the files for your blog and delivers them to the user when they type in your domain name on their browser.



    A web host is a necessity if you must have a blog; it is inevitable.


    There are varieties of hosting companies on the internet, such as Hostgator, Bluehost, e.t.c. No, I don’t get anything from recommending these companies, but they are good. However, before you decide to use any of them, do your due diligence.


    I must advice you must choose your webhost carefully, for if you choose a bad one it can adversely affect your business.


    What is WordPress and why wordpress?


    WordPress is an online, open source website creation tool. It does not require a knowledge of programming language. It is propably the easiest and most powerful blogging and website content management system [CMS} in existence today.


    So why do I recommend WordPress?


    1. It is easy to use.
    2. It is flexible; enough for just anything you desire to do.

According to a recent survey, WordPress powers 22.5% of all websites on the internet. That is obviously huge, and speaks volume. That is what I use. It is also used by the following notable organizations:

  1. Time Magazine
  2. Google
  3. CNN
  4. The New York Times
  5. Ebay.


Basically, a theme controls the presentation of contents in your blog. According to Theme Directory, a theme changes the design of your website, often including it’s layout. Changing your theme changes how your site looks on the front-end, that is, what a visitor sees when they browse to your site.


Themes can have different layouts, such as static or responsive, using one column, two or three. It can display content anywhere you want it, and so many other functions.


Now that you know a theme is, which option should you choose, a custom theme or free theme? Well….


I highly recommend you buy a custom theme. I don’t recommend free theme. Why?


Because a free theme depicts your blog as unprofessional. So? Buy a custom theme, it is more professional.



With the purchase of a custom theme, you should be able to set up your page and it’s layout. These are the basic things you should include:

{a} About Me

{b} Contact Page

{c} Privacy Page

{d} Welcome Page.




Now that your blog is set and running, don’t waste time as some do, start publishing content. Why content?


Because, as it is often said, which I have come to appreciate and agree with completely, content is king. But besides being king, let’s face it, how can visitors be on your blog if there is nothing in it for them?

Remember, your objective is to teach and share knowledge.




plan bPlan B! Johnson was my account officer at my bank. He is a dashing young man in his early thirties and bubbling with life. He had virtually everything going well for him.

Suddenly, there was a little problem at the bank and he was asked to resign. Almost in tears, he narrated to me the story of his arduous search for a new job.

Then, consider the case of Jessica. When her company asked some employees for voluntary resignation, she promptly complied. Read the rest of this entry

Facebook Fan PageFacebook Fan Page! That Facebook is the social media of choice is not in doubt. The 1.19 billion active users attests to the veracity of that claim.

But how effectively do you put Facebook Fan Page to good use in your business?

It is only stating a fact that a great percentage of people online have Facebook profile. But have you heard of Facebook Fan Page? Do you know there’s a great difference between the two? Do you also know that Facebook Fan Page offers you and your business a lot of advantages and opportunities?
Read the rest of this entry

network marketing businessNetwork Marketing Business! I want to believe you are here because you’re either struggling with your network marketing or intending to to begin one. Does network marketing business model work? Great question.

Let us begin with some statistics. According to reports in 2012, network marketing global sales was $167 billion and $178 billion in 2013. Read the rest of this entry

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