So you want to prospect someone that already love what they do? Not a bad idea. But the truth is it requires understanding the nature of prospects.

Prospects are usually categorized into two major groups.

1. Those who love what they do. They would never entertain anything different.

2. Those who hate or don’t like what they do. They usually love a way out.

Those that don’t like what they do are more likely to offer less resistance during your prospecting exercise.

On the other hand, those that love what they do can be great people to have in your business. Why? you ask.

Because those people will fall in love with the product and remain loyal customers even if they never do anything with the business.

So if you encounter these categories of prospects, this is certainly okay. Why?

Well… because a customer is a valuable asset to your business.

Also, a happy customer will certainly be more open to refer someone to you or share the products with other people.

Therefore, the most effective way to prospect those that already love what they do is to approach them with the product and downplay the business opportunity. I know you must ask why adopt this approach?

This is because if you approach them with your business you’ll come across as being strange. So how to approach them?

Approach those that already love what they do by first complimenting them on what they do in their profession.

Why? It was good you asked! Because people are more likely to be open to what you have to say when you give them sincere compliments.

Similarly, if you approach people that already love what they do with a condescending attitude on their products or business, they will never be open to what you have to offer.

You must realize that we need other professionals like doctors, lawyers, nurses, engineers, etc. And it is instructive that not everyone should or can be part of your business, but those that already love what they do can be loyal customers.

Therefore, if you have a story you can share with someone whom they can relate to, then use that as a way to generate interest.

This is because on their part, stories are powerful way for people to be able to relate to how a product or service can help them without feeling sold.

So the key to prospecting someone that already love what they do is don’t ever downplay or discredit their business or products. It doesn’t matter what you think or feel about it.

Always compliment people for what they do, their dedication. This will in turn make them be open to looking at your business and how it can fit their needs.

As Zig Ziglar used to say, “you don’t have to be great to start, but you have to start to be great.”

Therefore, take action to change the rest of your life.

Did you get value from this blog post? If you did, please comment, like and share. There’s great love in sharing.

attraction marketingIt’s time for attraction marketing! Rather than concentrating your efforts, resources and time chasing friends, relatives and colleagues, why not direct your efforts on a better strategy and see your business explode? Which strategy? you ask.

Attraction marketing, of course!

What, then, is attraction marketing?
Attraction marketing is a strategy that is planned with many steps in a series of events. Read the rest of this entry